Link Building for Local SEO: 7 Simple Strategies
Consumers want to connect with local businesses.
According to Google, searches including “near me” are increasing by 500 percent year on year.
What’s more, 81 percent of consumers used Google to search for information on local businesses in 2021.
What does this mean for digital marketers?
Well, if you’re hoping to reach local consumers, then you need to ensure they can find your business online. You need to propel your content to the top of relevant local Google search rankings.
One way to do this is by embracing the power of link building, specifically, link building for local SEO.
Let me show you how local link building works, why it matters, and how you can start building your own link profile.
Link building refers to the process of acquiring links from other websites back to your own. These links are known as “backlinks,” “inbound links,” or “incoming links,” and they help to drive traffic to your website.