Sinch Conversation API: One Simple API To Reach Customers Over Multiple Channels
In today’s mobile-first world, customers expect more accessible, personalized real-time communication with the brands they love and trust. One size fits all communications strategies are archaic; customers want to feel like a brand is speaking directly with them, not at them and the rest of their thousands-long contacts list. To gain a competitive edge and satisfy customers’ demands, businesses of all shapes and sizes are refocusing efforts to communicate effectively with each customer – no matter the channel or channels – in an engaging, always-on, and personalized way. Still, it can be incredibly complex to develop, integrate and orchestrate two-way interactions over so many different channels. Conversational APIs can help streamline this process.