How to Execute the Skyscraper Technique (And Get Results)
In 2015, Brian Dean revealed a brand-new link building strategy. He called it the Skyscraper Technique.
With over 10,000 backlinks since the post was published, it’s fair to say that the Skyscraper Technique took the world by storm in 2015. But what is it exactly, how can you implement it, and can you still get results with this technique in 2023?
Let’s get started.
The Skyscraper Technique is a link building strategy where you improve existing popular content and replicate the backlinks.
Brian named it so because in his words, “It’s human nature to be attracted to the best. And what you’re doing here is finding the tallest ‘skyscraper’ in your space… and slapping 20 stories to the top of it.”
Here’s how the technique works: