Meta Announces New Business Tools for WhatsApp as it Continues to Expand in India
Meta continues to expand its WhatsApp business push, with some new elements announced at its second annual Conversations conference in Mumbai today.
India has become a key focus on this front, with the nation now WhatsApp’s biggest usage region by far, with over 500 million users, and rising. Given its reach and ubiquity as a connection tool, Meta’s very keen to convert WhatsApp into a key platform for all sorts of interactive and transactional exchanges, though conflicts with local regulators have slowed progress to this point.
Still, Meta’s pushing ahead, with the addition of a new business option called “WhatsApp Flows” that will enable businesses, in all regions, to offer expanded functionality in the app.
As you can see in this example, with Flows, businesses on WhatsApp will be able to give users more capacity to conduct additional transactional processes, like “choosing your train seat, ordering a meal or booking an appointment – all without leaving your chat”.