Instagram Announces New Interactive Features at ‘Instagram University’ Event
Instagram has announced some coming new features, which are designed to lean into younger audience trends, including birthday shout-outs, selfie videos for Notes, and new group interaction options.
Most of which had already been spotted in testing, but IG has now confirmed them officially at its Instagram University event in New York, which likely means they’ll be appearing in the app any time soon.
First off, Instagram’s looking to give users more ways to celebrate each others’ birthdays, via birthday effects on profiles, and new reminders for connections.
Instagram’s been working on this since early this year, as uncovered by app researcher Alessandro Paluzzi, with new birthday profile effects and controls over who among your contacts will be informed that it’s your birthday.