The Upshot for Marketers as Social Media Platforms Evolve in 2024
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Tips for making the most of social media marketing trends across seven key platforms.
Social platforms are always changing, as they look to align their algorithms and UI with the latest engagement behavior, in order to maximize usage, improve audience retention, and maintain relevance amid shifting social media marketing trends.
Which can also be frustrating for those trying to use these platforms for any business purpose.
Facebook is the most obvious example, with its continued seismic shifts, from the introduction of the News Feed algorithm, to its pivot(s) to video, to the re-focus on friends and family content, Stories, Reels, etc.
It’s enough to make a social media marketer lose their mind trying to keep up, but at the same time, Facebook is also trying to keep up, as users get bored with one thing, then shift attention to another. Because if Facebook isn’t able to keep pace, it’ll go the way of MySpace.