Pinterest Announces Trend Tips and an IRL Activation for Coachella 2024
Pinterest is heading to Coachella 2024, and to celebrate, it’s published some new data on expected Coachella trends, along with festival outfit inspiration for those preparing for the event.
First off, on trends, Pinterest has shared a range of insights into user activity related to the music festival, which could help guide your festival look.
As per Pinterest:
“With tens of millions of searches related to Coachella on Pinterest, and 40% of those searches driven by Gen Z, the platform has become a go-to destination and ultimate companion for users to find inspiration, plan and shop their beauty and fashion looks for festival season.”
So what’s likely to be the big Coachella trends this year?
- Nostalgic festival looks from another time (searches for “2014 core” are up 1240% year over year)