YouTube Adds Improved Audience Retention Data, Streamlined Pre-Checks
YouTube adding even more analytics tools, providing additional avenues to compare your content performance, while it’s also rolling out a new channel display customization option, as well as streamlined pre-upload checks.
First off, YouTube’s adding audience segments into its “Audience Retention” report, which will enable channel managers to compare viewer engagement for different audience groups.
As you can see in this example, now, you’ll be able to compare, say, “New” and “Returning” viewers and how they’re engaging with your content, which will give you more ways to refine your approach based on each group.
You’ll also be able to see “Subscribed” versus “Non-subscribed” viewer retention, which could be helpful in understanding what’s driving subscriber growth.