Pinterest Sees Solid User Growth in Q1
Pinterest has shared its latest performance update, showing a big increase in active users in Q1 2024, and a steady rise in revenue year-over-year.
Though costs are also rising at the app, and its quarterly performance is less impressive. Here’s a summary of the key points from Pinterest’s Q1 update.
First off, on users, Pinterest is now up to 518 million monthly actives, up from 498m in Q4.
The growth momentum here is significant, with the only down note, as it is with virtually all social apps at present, being that the vast majority of Pinterest’s growth is coming from lower revenue markets.
As you can see in the above chart, while Pinterest added 13 million more active users in the Rest of World category, its growth in the U.S. was minimal, while EU users increased by 5 million in the period.