Authenticity on social media is a moving target
A few years ago, social media content hit a turning point. Perfectly curated Instagram grids and impeccably produced video gave way to carefree photo dumps, straight-from-iPhone footage and even networks that centered on real-time, unfiltered posts.
“Authentic” has been the name of the game lately—literally, Merriam-Webster deemed it their 2023 word of the year.
But how much can we talk about authenticity on social media without clearly defining what that means? And does that definition hold true across different generations of social media users?
We sat down with Olivia Jepson, Senior Social Media Strategist (Analytics), at Sprout to start clarifying what authenticity on social media stands for and how it’s evolving.