Behind the Scenes: How Social Media Examiner Does Marketing : Social Media Examiner
Do you want to launch a membership product? Wondering how Social Media Examiner evolved its marketing over time?
In this article, we’ll go behind the scenes to explore how we market one of our products—the Social Media Marketing Society.
This article was co-created by Ali Kelly and Michael Stelzner. For more about Ali, scroll to Other Notes From This Episode at the end of this article.
Why Are Membership Products Important to Marketers?
Membership communities have become an increasingly popular offering in the marketing world. As marketers and businesses look to diversify revenue streams, build deeper connections with their audience, and provide ongoing value, membership sites offer significant advantages.
They provide predictable recurring income while allowing virtually unlimited scalability at low incremental costs. Memberships foster meaningful relationships between creators and community members and facilitate valuable peer-to-peer interactions. For marketers specifically, a membership site structure enables you to deliver updates on the latest tactics and strategies in this fast-changing industry. It also helps combat the isolation many marketing professionals experience.