The Best Content for Major Social Media Platforms in 2024 (+ Ideas and Examples)
Remember when all you could do on Facebook was set statuses and, er, “poke”? Or how about when Instagram’s entire suite of tools hinged on a handful of photo filters?
It seems bizarre now, given how much you can do with social media today. With the ever-growing list of social media platforms releasing new features daily, it’s an exciting time to build a following online — but it’s not an easy one.Â
With the plethora of social media content options available every time you open your favorite app, it can be difficult to know what type of content your audience most wants to see. Short-form video? A carousel? Or is a good old-fashioned selfie still the best way to engage them?
Over at Buffer, we’ve been scratching our heads over this, too — so we dug into our data to find some answers! We analyzed millions (really, millions) of posts sent through Buffer on Facebook, Instagram, X (formerly Twitter), and LinkedIn.