How to Write a Brand Messaging Guide (and Why You Should!) How to Create a Messaging Guide for Your Brand
If you’ve been following a brand for a long time, you’ll start to feel a connection with their articles and posts. Whether it’s those roasting snarky tweets from Wendy’s, or the family-friendly positivity of Coca Cola, you’ll recognize the content as belonging to that brand. And that doesn’t happen by accident. Successful brands create and utilize brand messaging guides to provide direction for their employees, affiliates, media partners, advertisers and agencies.
If you don’t have an existing messaging guide or need help getting one created, read on. You can also sign up for a free trial of Agorapulse and see how our inbox assistant and collaboration tools can keep your messaging on brand.
What Is a Brand Messaging Guide?