Facebook Learning Phase: Mastering facebook ads optimizations
Whenever we create an ad for Facebook it goes into what is called the Facebook Learning Phase. This is just another nuance of Facebook advertising that marketers should always be prepared for.
All these intricacies often feel like charting new territory. From seasoned marketers to newcomers, the process of creating attention-grabbing ads and launching them is both thrilling and daunting.
Although you have a clear view of your creatives, your audience and how to reach them, once you push the button to publish it there’s the anxiety to start seeing the reach. But that takes a while until Facebook learns what’s your audience and how to best deliver the ads.
That’s what we’ll be uncovering here, the subtleties of the Facebook learning phase, and help you navigate this process. Let’s dive into it.