Facebook Updates: Ads, Promo Codes, Monetization, and More : Social Media Examiner
Are you up to date on changes from Facebook? Wondering which recent Facebook updates are important to marketers and business owners?
In this article, we explore Facebook changes that affect your marketing.
This article was co-created by Allie Bloyd, Jerry Potter, and Lisa D. Jenkins. For more about Allie, scroll to the end of this article.
#1: Facebook Advantage+, Shops, Collaborative Ads, and Promotion CodesÂ
Meta has announced several new artificial intelligence (AI)-powered tools and ad formats to help retailers and advertisers better reach and engage with customers through video content, personalization, and improved measurement.Â
The company is bringing dynamic storytelling capabilities to its Advantage Suite. It allows advertisers to optimize video ads for viewing on Reels and mobile apps and use branded videos in Advantage+ catalog ads. Meta is also expanding access to Shops ads integrations and introducing them to Partnership ads.