How to Make a TikTok Account
TikTok inspires popular culture. It made stars out of Lil Nas X and Olivia Rodrigo, turned a 13-year-old pug named Noodles into a mood forecaster (is it a bones day or a no bones day?), and motivates half of its users to purchase a product after seeing it in-app (#TikTokMadeMeBuyIt). With competitors vying for a piece of the short viral video market pie (*cough* looking at you Instagram Reels, and YouTube shorts) and new features constantly rolling out, TikTok is making it clear that it’s here to stay.
Businesses not using TikTok’s platform are missing out on the highest audience engagement rates of any social media app. TikTok has tremendous potential to turn your followers into clients, from private coaching businesses to digital marketing agencies