35 Instagram Statistics That Matter to Marketers in 2023
Instagram evolves so quickly, we’re practically dizzy watching the changes. In 2023 alone, features shifted and warped at a staggering speed as Insta tried to keep pace with the ever-changing expectations of its users (or capitalize on an opportunity).
Chasing platform updates from Meta—Instagram’s parent company—is a fool’s errand. If Instagram is part of your social media marketing or advertising strategy, ground your plans in hard data, not think pieces. These numbers prove exactly where Instagram is at this moment in time, which hopefully will also give you a hint as to where the social behemoth is going from here.
Read on to find compelling Instagram statistics that paint a picture of the platform’s strengths (and weaknesses). Dig in to find the truth beneath all the headlines so your team can create a game plan to make the most of the ‘gram.