10+ Examples of Awesome Integrated Marketing Campaigns
It was 2019, when Microsoft ran an integrated marketing campaign with Carlsberg.
And it was an instant hit.
Integrated marketing is essentially a message-focused approach that combines everything from print and digital advertisements, sales promotions to public relations and even social media outreach activities.
Marketing leaders are 1.5 times likely to go for Integrated Marketing.
The essence of Integrated Marketing campaign lies in the fact that despite the cross-platform variance in execution, the coherence of the message is retained all throughout.
In this blog, not only are we going to tell you what a perfect integrated marketing campaign should look like, but also provide relevant examples to illustrate the point further.