LinkedIn SEO: 7 tips to optimize your company page
Brands love using LinkedIn for business. It’s one of the best platforms for expanding your professional network, connecting with customers and hiring top talent.
But with over 67 million companies listed on LinkedIn, it’s more competitive than ever for businesses to stand out on the platform. The fix? A solid LinkedIn SEO strategy.
Social search is growing. And as more LinkedIn pages quietly make their way to the top of Google search results, there’s a clear need for brands to optimize their profiles for maximum visibility both on and off the platform.
Below, we’ll share expert tips and insights to help you improve LinkedIn SEO and drive more reach and engagement on your posts. We’ll also discuss the various factors LinkedIn’s algorithm takes into account when ranking company pages.