LinkedIn Updates: Short-Form Video, Premium Company Pages, and More : Social Media Examiner
Are you up to date on changes from LinkedIn? Wondering which recent LinkedIn updates are important to marketers and business owners?
In this article, we explore LinkedIn changes that affect your marketing.
This article was co-created by Judi Fox, Jerry Potter, and Lisa D. Jenkins. For more about Judi, scroll to the end of this article.
#1: LinkedIn Content ToolsÂ
LinkedIn is testing a new “Contribute your expertise” feature within the post composer. When users click on this option, LinkedIn presents a curated list of collaborative articles with which they can share their expertise.
Our Take: LinkedIn’s new “Contribute your expertise” feature encourages users to share their knowledge by contributing to collaborative articles aligned with their skills. By leveraging its user base’s collective wisdom, LinkedIn aims to enhance the quality and diversity of its content. Users are presented with a curated list of articles matching their backgrounds, making it easier to find relevant content and increasing the likelihood of valuable contributions.