Pinterest Marketing Tips: Form Your Strategy in 4 Steps
Pinterest is the underdog of all social media sites.
- It marries the social media aspect with a visual search engine
- It’s one of the most rapidly growing social media platforms
- It gives you a fertile ground to grow your website traffic
If that wasn’t enough, Pinterest ads also give you twice as much return on ad spend (ROAS) compared to other social media marketing channels. Pinterest advertising is also more cost-effective than other digital marketing avenues.
Given all the benefits, why is Pinterest marketing so underutilized by creators and small e-commerce businesses? It’s because the platform can be a bit of a mystery. It has unconventional features and Pinterest marketing isn’t replicable on any other social network.