Power Up Your Marketing With AI Personas | The MarTech Show, Ep. 5
Ever put together a seemingly brilliant marketing campaign only to see it totally missed the mark in performance?
Do you feel like you don’t yet have a handle on who your target audience is and what their pain points actually are? What if there was a way to build powerful marketing personas that leveraged AI to not only help you craft them, but also draw on the incredible wealth of data and information out there to build more robust and insightful personas for our businesses and marketing efforts? That’s what we’re covering in the fifth episode of the MarTech Show, hosted by head of Strategic Partnerships at Agorapulse, Mike Allton, and co-host and agency owner, Robin Dimond..
You can listen to the entire podcast below. Or read on for a summary of the conversation.