TikTok Updates: Search Ads, Attribution Analytics, and More : Social Media Examiner
Are you up to date on changes from TikTok? Wondering which TikTok updates are important to marketers and business owners?
In this article, we explore TikTok changes that affect your marketing.
This article was co-created by Max Finn, Jerry Potter, and Lisa D. Jenkins. For more about Max, scroll to Other Notes From This Episode at the end of this article.
#1: TikTok Search Ads Toggle
TikTok has introduced a new Search Ads Toggle feature that gives brands the ability to serve ads alongside organic search results for relevant user queries. When enabled, the toggle leverages existing In-Feed ad creative to automatically generate search ads that appear among organic results on the TikTok search results page, labeled as “Sponsored” content. Their position varies based on relevancy to the user’s query and intent. The toggle is on by default for new In-Feed campaigns, but brands can opt out during campaign creation or turn it off mid-flight if desired.Â