Social Listening: What Is It & Why Is It Important?
Are you familiar with the phrase “knowledge is power”? Well, a social listening tool allows businesses to tap into the wealth of information found in daily online conversations. The tool helps you construct and fine-tune marketing strategies to elevate your overall social media presence. But what exactly is a social listening tool, why is it important, and what are the best social listening tools? In this guide, we take a deep dive into all things associated with social listening tools.
Explain Social Listening
When we refer to social listening for a brand, we usually link it to the process of monitoring social media channels like TikTok & Twitter to gather data about how your audience.
You then use this data to gain helpful insights into opinions, sentiments, and trends about specific brands, products, and topics. Finally, you use these insights to optimize your social media strategy to increase engagement on relevant social media platforms.