What is Social Listening, Why it Matters + 14 Tools to Help
If you don’t have a social listening strategy, you’re missing out on some of the most valuable data available to help build your business.
In fact, nearly two-thirds of marketers agree that social listening has increased in value in the last year.
Social media listening tools allow you to build a solid understanding of exactly how customers and potential customers think about you by analyzing what they say on social channels. You can also learn what they think about the competition. This is incredible market research readily available in real-time, as long as you know how to access it.
Watch Hootsuite’s own social media expert, Nick Martin, explain the three steps of social listening in the video below: