How to Build a Social Media Content Calendar in 2023 (+ Template)
A social media calendar is an essential organizational tool for any marketer.
Posting as soon as an idea strikes can be tricky. You’re more likely to make mistakes and typos. Plus, you’ll miss out on opportunities to collaborate with other teams.
Social media calendars are the perfect solution. They provide social media marketers with dedicated time to create, edit, collaborate on, and schedule posts.
And you’ll never miss posting about obscure holidays like National Pizza Day again.
In this post, we’ll show you how to build an effective calendar filled with content that engages audiences on all of your platforms.
What Is a Social Media Content Calendar?
A social media content calendar is a spreadsheet or app used to plan, organize, and track social media posts.Â