How to Spy on Your Competitors’ Social Media Marketing Strategies?
“Identifying your competitors and evaluating their strategies to determine their strengths and weaknesses relative to those of your own product or service.”- Entrepreneur
Social media is the new battleground for brands.
They are leveraging and experimenting with all possible social media strategies to establish a meaningful relationship with their audience.
Still, some brands succeed, whereas some struggle.
To know why your competitors are getting traction; where you should play to hit your social media goals, start with social media competitive analysis.
But first…
What is Competitive Analysis?
Social media competitive analysis is the constant monitoring, tracking, and analysis of the competitor’s activities on social media, to formulate winning marketing strategies.