How social media consistency drives business results
In 2022, Figo Pet Insurance went all-in on their organic TikTok strategy. They started posting four to five videos a week on the platform (an impressive goal for their scrappy team!) and their efforts led to audience growth, multiple viral videos and revenue-driving ads.
If you’re wondering how social media consistency can help you improve your social strategy, build your audience and contribute to revenue growth like Figo, you’re in the right place. In this piece, the team behind Figo’s social media presence shared their tips for maintaining a regular social cadence and translating results to larger company goals.
Why social media consistency matters for brands
Consistency on social media isn’t just nice to have: it’s a non-negotiable for long-term success. Here are the four leading reasons why social media consistency matters.