Social Media ROI Ebook: Download a FREE Guide to Proving Social Media ROI
We know that tracking, measuring, and proving Social Media ROI isn’t as easy as solely setting a goal and monitoring your progress toward it via KPIs.
In a recent Agorapulse study, a total of 10,650,123 social media posts (excluding Instagram) were analyzed, according to CEO Emeric Ernoult in his Social Media Marketing World presentation. Out of all those posts, 32% (3,393,506) contained a link. But of them, only a scant 1.8% (64,884) contained tracking parameters.
That means a whopping 98.2% of social media posts that could lead to conversions or revenue will never be tracked.
Why so little measuring social media ROI? Is it due to lack of prioritization?
Not necessarily.
Agorapulse surveyed 300 social media professionals about the business impact of social media. Even though a staggering 98% say it’s somewhat or extremely important to measure the business impact of social media, only 35% actually do it.