Digiday
The publisher’s guide to audience engagement
Evolving content recommendation technologies are transforming reader experiences on publisher sites. For publishers, their evolution comes at a time when…
Barkley, MiQ & iProspect, PinkNews, Chewy and NBC News Custom Productions are among this year’s Digiday Video and TV Awards shortlist nominees
This year’s Digiday Video and TV Awards finalists focused on diversity and representation, with efforts to accurately and respectfully depict diverse …
Digiday+ Research: Publishers streamline revenue sources, with direct-sold ads top money driver
The number of revenue sources publishers rely on has fallen since the first quarter of last year, and direct-sold ads are the top revenue source.
How Overwolf scored $50M in ad sales by serving ads alongside premium games
By serving its ads using both a dedicated launcher application and in-game notifications overlaid on the gaming experience, Overwolf is able to place …
Why podcast ad buyers are hesitant to spend through demand-side platforms
While some podcast buyers have little to no interest in buying ads through a DSP, others are planning to test out or put more money into buying ads programmatically…
Advertisers can feel good about Super Bowl LVII’s ratings, even if viewers didn’t love every ad
Ad tracking service AdImpact said the game reached 124 million viewers, leaving most advertisers quite content with the $7 million per 30-second spot …
With display ad revenue falling flat, Blavity Inc is diversifying revenue with new commerce-first vertical ‘Home & Texture’
Melody Brown joined Blavity Inc last fall to help establish its commerce business as that revenue stream becomes a larger focus and priority.
As the generative AI race heats up, so does the potential for it to have an ‘incredibly harmful impact’
As tech giants and startups build and scale tools for AI-generated content, experts say it’ll be important to figure out who should get access.
Marketing Briefing: Why brands like Verizon, Tushy, Anytime Fitness ran with more interactive Super Bowl efforts this year
By making the Super Bowl ad more interactive, whether through the sweepstakes approach or by a guessing game of sorts marketers wanted to find ways to…
WTF is the Justice Department’s ad tech antitrust case against Google?
This series of explainer videos breaks down the primary aspects of the Justice Department’s accusations that Google has monopolized the ad tech market…