The Content Strategist
(Im)proving Content’s Impact Using Marketing Data Analytics
Follow these 4 steps to define your strategy, whether you’re just getting started or you want to refine a marketing data analytics program.
How to Evolve Your Storytelling for Better Engagement and Conversion
If you want to level up customer engagement and conversion, it’s time to tighten up your content. As your prospects move through the buying journey, good…
Ask a Content Strategist: Do I need a CMS or a CMP?
Find out the difference between a CMS and CMP and see which one is right for you. Explore how to take your content to the next level.
I Wanted to See if AI Could Write My Blog Post. Here’s What I Found.
Generative AI is here to stay. But how well does it do in writing content? Are content creators’ days numbered?
Single-Touch Attribution: Mapping Marketing ROI Back to Content
In a complex world where marketing teams need to focus on multi-touch attribution models, is there a place for single-touch attribution?
Marketers Are Behind: Here’s How to Win Back that Competitive Edge
Many major companies are doing away with the CMO role, while increasing marketing budgets. What will it take for marketers to stay ahead?
How to Craft a Messaging and Positioning Strategy for Your Brand
To craft a good brand message, you need to be clear on your company’s target audience, value proposition, values, and mission.
6 Key Initiatives That Will Make Your Content Strategy Shine
Don’t jump into creating content without a content strategy in place. Do these 6 things to make sure your content strategy is on point.
Prove the value of content by managing the end-to-end process under one roof
The holy grail of content measurement is ROI. Advancing to this level is difficult, but it’s easier when you can keep track of everything in one place…
What does data science have to do with content marketing?
You know that content is key to getting your message out there. But what if you could use data science to help create even better content?