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40 important PPC metrics to measure the success of paid campaigns
Wondering how your ad campaigns are performing? Learn 40 crucial PPC metrics to measure and optimize your campaigns for success and ROI.
How to formulate a smart A/B test hypothesis (and why they’re crucial)
Learn how to formulate a smart A/B test hypothesis and why it’s crucial. Discover what makes a good hypothesis, key components, and best practices.
How to increase your ecommerce sales: 22 actionable tips
Find out how to boost your ecommerce sales by improving your product pages, optimizing your checkout process, and more.
12 fitness landing page examples for gyms, personal trainers, and coaches
Need some inspo for your fitness landing pages? Check out our collection of Unbounce-approved examples and learn why they work.
B2B PPC: The ultimate guide to B2B paid search strategy
Do paid search ads work for B2B? Learn how to create effective PPC campaigns, choose the best channels, and measure key metrics for success.
10 landing page optimization case studies and examples to inspire you
Get actionable insights on how top brands boost conversions with clever landing page strategies in our case study roundup.
The ultimate guide to B2B conversion rate optimization
Learn how to convert more visitors into leads (from your existing traffic too) with B2B conversion rate optimization. We cover the tactics, metrics, and…
33 CRO tools every marketer need in their stack
Use the Unbounce landing page checklist to optimize your landing page and get the best results out of your marketing campaigns.
10 A/B testing metrics to analyze results and measure success
Learn what dynamic landing pages are and how to create dynamic pages that adapt based on visitor data and audience segments, optimizing for engagement…
12 CRO metrics to track conversion rate optimization performance
Which CRO metrics should you measure the closest to improve your performance and boost conversions? Consider these your starting points.