Spotify wraps up some stats
Spotify has launched 2022 Podcaster Wrapped, “a treasure trove of growth insights and data” about your podcast – and offers plenty of bragging rights. (For seven people, the Podnews Daily is their most listened-to podcast, apparently.)
Buzzsprout has posted its network statistics for November. The only regularly released IAB-compliant numbers, the numbers show a slight drop for Apple Podcasts (now 38.2% of all downloads), and a smaller rise for Spotify (up to 26.6%). Google Podcasts is the third largest podcast app, with 2.7% of all downloads.
- Buzzsprout don’t give any AppleCoreMedia traffic to Apple Podcasts, so Apple’s figures are higher in reality (we estimate 4.5% higher); but Apple has automated downloads by default, which Spotify or Google do not. We estimate unlistened-to downloads in Apple Podcasts represent 31% of all these downloads, though Apple doesn’t agree. After all that, though, Apple’s revised share of 29.8% of all listens still makes it #1.