31 Stats That Prove the Power of Sales and Marketing Alignment
Teamwork makes the dream work. It’s true in sports, and it’s true in business: When teams work together, outcomes improve.
For businesses, sales and marketing alignment is one of the most important connections to get right out of the gate. To help your business better use this “smarketing” approach, we’ve collected some of the best sales marketing alignment research statistics to help capture the state of smarketing in 2023 — and to help encourage collaboration.
Smarketing Benefits and Opportunities
- 40.4% of sales professionals said sales and marketing became more aligned in 2022 from 2021. (HubSpot, 2022)
- 22.1% of salespeople said the biggest benefit of sales and marketing teams being more aligned was it helped them close more deals. (HubSpot, 2022)