Data storytelling: Adding meaning to metrics
Your comments and likes are up month over month, and your new campaign hashtag has been used over 1,000 times, but what do those numbers mean? And, once you figure that out, how do you convey it to stakeholders? If you’re asking these questions, you’re not alone.
According to The Sprout Social Indexâ„¢, brands’ top use cases for social data include sales strategy, product development and content strategy. But without the right context, social and bottom-line business metrics exist in a state of disconnect. To bridge this gap, we need stories.