Mastering Testimonial Advertising: A Marketer’s Guide
When you want to buy a product, you first look for some kind of social proof or reviews from other customers who have already purchased and used it.
These testimonials help establish trust amongst your ideal audience and gain new customers.
Yet, businesses often overlook the power of testimonial advertising.
A survey revealed that 72% of consumers would take action only after reading a positive review.
It clearly points towards the importance of testimonial advertising and how you can use it to your advantage.
In this article, we are going to look at various testimonial advertising examples, explore some effective testimonial advertising methods, and learn how you can do it right.
Testimonial advertising is where you leverage testimonials from your customers and show them to your ideal prospects to gain their trust.