7 Thanksgiving Marketing Ideas to Try in 2022
Thanksgiving, celebrated in the US on the fourth Thursday in November, is a double win for marketers.
On the one hand, it’s a time for loved ones to come together to watch football, attend a parade, and eat their body weight in turkey, potatoes, and pumpkin pie. Throwing a Thanksgiving celebration takes a little planning, which explains why the average American splashed out $448 ahead of the holiday in 2021.
But that’s only one element of Thanksgiving spending because the day itself—and the weekend that follows—is the busiest shopping period of the year. According to the National Retail Federation (NRF), in 2021:
- 36.2 million consumers shopped online on Thanksgiving
- 88 million shopped online on Black Friday (the day after Thanksgiving)
- 56.4 million shopped online on Small Business Saturday (the day after Black Friday)
- 39.3 million shopped online on the as-yet-unnamed Sunday that follows Thanksgiving
- 77 million shopped online on Cyber Monday (the Monday after Thanksgiving)
- Clothing and accessories (bought by 51 percent of shoppers)
- Toys (32 percent)
- Gift cards and certificates (28 percent)
- Books, music, movies, and video games (27 percent)
- Electronics (24 percent)
- 1. Crate & Barrel: Tap Into Consumer Stresses
- 2. Rockets of Awesome: Get the Timing Right
- 3. Material: Promote Fast (& Free) Shipping
- 4. Bed Bath & Beyond: Help Shoppers Save Money
- 5. Taylor Stitch: Say “Happy Thanksgiving” With a Sale
- 6. 4ocean: Tease Black Friday
- 7. Brooklinen: Share a Message From Your CEO