The Rise Of TikTok Shop: Could Social Media Be The Key To Sale Success?
The Rise Of TikTok Shop: Could Social Media Be The Key To Sale Success?
It’s no secret that TikTok’s popularity has exploded In the wake of Covid-19’s digital shift. As more consumers take to the platform as a form of entertainment and socialization, brands have also begun to use the app to their advantage in a competitive e-commerce environment.
On the back of its global influx of downloads, the platform has seen a spike in creator and brand-based content in just this year alone, rending it as the number one spot for content monetization and raising brand awareness.
“TikTok’s user base has exploded in the past couple of years, and the amount of time users spend on the app is extraordinary,” comments Debra Aho Williamson, Insider Intelligence’s principle analyst. “It has moved well beyond its roots as a lip-syncing and dancing app. It creates trends and fosters deep connections with creators that keep users engaged, video after video.”