Businesses Struggle To Think Like Their Customers — And It’s Killing Their Sales
If you don’t understand your customer, you’re going to struggle to sell. And while it seems like common sense to “think like your customer,” I’m always astounded at how many businesses struggle to do so.
And here’s the worst part: They think they understand their customer. But they really don’t.
What they actually have is just a pile of assumptions based on limited (and often outdated) information, or some dusty old buyer personas about Homeowner Holly or Underemployed Umberto.
That’s not going to cut it.
It’s time for some real learning, and the success of your organization could hang in the balance.
So, let’s dive into why so many business leaders struggle to understand their customers.
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