Game changer: How TikTok Reshaped Community Management
TikTok, an international version of the Chinese social media platform Douyin, became available worldwide in August 2018.
Shou Chew, TikTok’s CEO, recently shared a video where he stated that:
- There are more than 150 monthly active users in the U.S.
- 5 million U.S. businesses use TikTok, and the majority of these are small and medium businesses.
Outside of the U.S., TikTok has over 1 billion monthly active users, and they spend 95 minutes per day on the app.
So if you were one of those that perceived it as a Gen Z dancing app, the time has come to find a way to include the TikTok platform in your strategy.
Some of the biggest worries are whether the target audience is on it, how to adjust the content to fit the needs of TikTok users, as well as how to create a strong community and use it to grow the business.