TikTok Updates Marketers Need to Know : Social Media Examiner
Did you miss the latest changes to TikTok? Wondering which new features are important to marketers?
In this article, we explore updates from TikTok that matter for marketers.
This article was co-created by Keenya Kelly, Jerry Potter, and Lisa D. Jenkins. For more about Keenya, scroll to Other Notes From This Episode at the end of this article.
#1: TikTok Tools
TikTok AI-Powered Scripting Tool
TikTok recently added an AI-powered scripting tool in the Creative Center to help marketers develop better video ads.Â
Based on your inputs, the tool generates three unique scripts that contain a headline or hook, scripted lines for the voiceover, cues for how and when to appear on camera during the body of the video along with details for the accompanying on-screen images and text overlays, and a call to action.