The Tips to Abandoned Cart Recovery and Tricks to Reducing Lost Sales
You’ve probably heard this before, but recovering abandoned carts is one of the easiest ways to increase your sales. In fact, according to a study by Baymard Institute, the average recovery rate for abandoned carts is 69.23%.
What that means for you is that there’s a good chance that if you put a little effort into abandoned cart recovery, you can see a significant increase in your sales. That’s where we come in. In this article, we’ll give you some tips and tricks to help you recover more abandoned carts and reduce lost sales.
Understanding Abandoned Carts
Abandoned cart recovery is the process of locating and enticing customers who have left items in their shopping carts, but didn’t complete the purchase.
It’s an important part of any eCommerce business, as it can be a major source of lost sales. In fact, statistics show that about 68% of shopping carts are abandoned and that businesses could recover up to 10% of their sales revenue if they were to effectively address this issue.