Top 5 SaaS Marketing Strategies Leading Companies Are Following Right Now
A decade later, the world stands by his thesis. This is beyond doubt that the software industry is skyrocketing. Even Gartner predicts that by 2023, the global market will reach a staggering value of $78.5 billion.Â
This is, therefore, beyond question that the Software-as-a-Service (SaaS) industry is booming worldwide. The companies have disrupted or taken over large parts of our economy and will continue to do so going forward. With over four billion people actively using the internet as part of their day-to-day lives, this trend is not going away anytime soon. Rather, experts forecast that by the end of 2023, more than 75% of cloud workflows will be effectively delivered as SaaS.Â
Considering the steady growth of the market, it is safe to say that SaaS is going to be the reigning force in the market for some time now. And if you are running a SaaS company right now, there could not be a better time to think about strategy and growth.Â