The Ultimate Guide to Sales Qualification
The discovery call is one of the most important conversations a salesperson can have with a potential customer.
It’s a proverbial fork in the road for you and your prospect — they’re a good enough fit for your product or service to warrant discussing next steps, or it’s time to part ways.
But making that call is easier said than done. That’s where sales qualification comes in.
By asking the right questions, you’ll be able to determine whether the relationship should continue and the appropriate next steps to take if a deal is ultimately viable. This guide will walk you through the fundamentals of sales qualification, present the different frameworks you can use, and provide pointers on disqualification and conversational tip-offs to listen for.