Understanding the key differences between the top video game ad networks and exchanges
We know that in-game ads can benefit publishers, developers, and advertisers. Both ad networks and exchanges are a useful part of programmatic advertising and can help grow your game or brand.Â
But what’s the difference between an exchange and a network?
A video ad network is a company that connects publishers and advertisers. Google would be an example of an ad network because it connects both supply and demand. Those platforms collect inventory from publishers and sell it to advertisers.Â
An exchange is a platform that allows publishers and advertisers to buy and sell ad inventory from multiple networks. It is not an intermediary.Â
Both ad networks and exchanges facilitate the media buying process, but “ad networks are like stockbrokers in the stock market that help you buy the right stocks according to your requirement. An ad exchange is like the stock exchange itself, allowing you to buy or sell stock in an open market.”