Research gives insight into how people listen to podcasts
In the Podnews Weekly Review this week – Bumper’s Jonas Woost talks more about why Listen Time should be the real measurement of podcasts; Lex Friedman talks about consulting life after Amazon; and we hear more from Sam Sethi about Podfans. Get the show ad-free on Apple Podcasts.
People are most engaged with the podcasts they listen to when they’re at home, in the warm, on weekday evenings. That’s the suggestion from new research from the University of York, helped by BBC R&D. The data also looks at how people listen – 71% headphones, just 29% speakers – and how they find new podcasts: 71% of people discover podcasts by talking to their friends and family; 69% from listening to other podcasts; and 49% from internet searches. Including responses from our readers, the detailed research paper by Jay Harrison is available in full here.