Validity Everest: The Email Success Platform For Managing Reputation, Deliverability, and Increasing Email Marketing Engagement
Congested inboxes and tighter filtering algorithms make it more difficult to attract the attention of your email recipients. Everest is the email deliverability platform developed by Validity that merged their acquisition of 250ok and Return Path into one central platform. The platform is a complete solution for designing, executing, and optimizing email marketing for improved inbox deliverability and engagement.
To stand out, you must deeply understand your audience and deliver timely, personalized content that functions flawlessly on any device. Everest goes beyond the metrics you get from your email service provider (ESP).
Digging through data from different sources, managing your contact database, and identifying what to prioritize to improve the outcomes you drive via email is incredibly time-consuming. As a busy marketer, this valuable time is better spent executing optimized campaigns and driving results.
- Email Testing – Design tests and subject line previews to ensure your messages look good and function correctly on the devices your recipients use to open.
- Inbox Placement Monitoring –  inbox vs. junk folder placement by mailbox provider tailored to the composition of your list so you can prioritize areas that have the most significant impact on your program.
- Sender Reputation Monitoring – Proactive monitoring of your sender reputation and sending infrastructure. Stay on top of blocklists, spam traps, and other critical reputation signals.
- List Validation – Integrated list validation to identify inaccurate or problematic addresses before mailing them to reduce bounces and protect your reputation.
- Certification – Validity’s exclusive Sender Certification program is built from our broad partnerships with leading mailbox providers to help reputable senders achieve higher inbox placement rates.
Adam Purslow, IT Director of The Loyalty Co.