What is a Vanity URL and Why It’s Important
A vanity URL is a descriptive, memorable, and pronounceable URL usually used to redirect URLs from one location to another. In the simplest terms, a vanity URL is a long URL converted into a customized short link. A vanity URL can also be known as a branded Link or a custom short URL.
Vanity URLs contain a domain name that features the brand or a relevant keyword for your business. These URLs can be used in a multitude of places, such as social media, emails, print publications, and other offline marketing activities.
Best Practices for using Vanity URLs
Vanity URLs are worth using because they build trust and help you achieve marketing goals. In order to do this, they should be used correctly.
Here 3 guidelines to follow when you are using a Vanity URL or a branded link: