Strategic Guide to Increasing Sales with Video + Examples
The best businesses work to create impressive customer experiences that lead to satisfied new leads. Yet increasing sales requires retaining customers as much as converting new ones, with 80% of future profits coming from 20% of current customers.
To this end, companies rely on video to increase sales more than any other format. In fact, 80% of marketers credit video for directly increasing sales.Â
Video is effective because it builds emotional connections. Emotional connections generate a 306% higher lifetime value over satisfied customers. There is no easier way to break through the noise than with a sincere or humorous moment that lightens viewers’ hearts.Â
This article covers how to use video at every stage of your sales process. So no matter where or how someone engages with your company, they receive the value your business offers.Â