15 Live Stream Metrics & How to Measure Success
Your biggest fans and most engaged audience participate in live streams.
People who engage in your live stream are 43% more likely to buy a premium product. Furthermore, research on student learning shows that live streaming is “highly effective” while boosting creativity and cooperation.
However, businesses with specific goals need live streaming metrics to measure success and inform strategy improvements. Across departments — marketing, learning and development, operations — these analytics help determine ROI, meet compliance standards, and maintain security measures.
Welcome to our walk-through guide on live streaming metrics. Learn what each metric measures, why it’s important, and how to use the information to meet your goals.